CMN 279 Chapter 3: Chapter 3 - Business Style - Word Choice, Conciseness and Tone

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Business style word choice, conciseness and tone. Style of writing that places value on simplicity, directness and clarity. Makes it acceptable of you to write in the same everyday language that you use when you speak. Helps you reach your readers instead of putting your audience at a distance. One of the aims is to banish dead and empty words in favour of lively, expressive ones that readers connect with immediately and remember easily. Saves time, puts readers first and makes ideas and information meaningful, plain language is good for business. Plain language is pared down, simple approach, few common sense principles: Common, everyday words, expect for necessary technical terms. Place the subject as close as possible to the verb. Plain style gives daily communication energy, impact and precision that sustains readers interests and enables them to easily grasp complicated ideas and activities.

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