CMN 279 Chapter 7: Chapter 7 - Delivering Unfavourable News
21 Apr 2012
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Message that communicated negative information that may be upset or disappointed the reader. Unique in their special attention to content, structure, context and tone. These elements work together to preserve goodwill and ensure the recipient finishes reading the message and accepts the bad news without feeling bitter, hostile, or resentful. When giving bad news always remember the following: primary goals: Give bad news in a clear, brief and respectful way and state it only once. Helps readers accept the bad news by showing fairness and logic of the decision, offering an explanation and eliminating unnecessarily negative language. Maintain and build goodwill towards the reader and the readers organization despite the unpleasant facts the message must communicate. Get your purpose across the first time: secondary goals: Balance business decisions with sensitivity to reader by putting yourself in their position. Reflect promptness, accountability and consideration; factors that reduce impatience and potential hostility; delivering bad news at the right time.
