SOC 202 Lecture 3: Week 3.docx

• School: Ryerson University
• Department: Sociology
• Course: SOC 202
• Professor: Nicole Neverson

Document Summary

Historical overview of the field of popular culture and media. Believed that the audience was not brainwashed by the ideology/ dominating class. The communication and interpretation of cultural messages involves acceptance and consent. Global example middle east; syria public wants a different democratic state government is against it. First way that the dominant class used to control the masses. Ie: occupy movement how the police evited the protestors use of ideology in major civil institutions more cerebral; ruling class can use the ideology to control the mass in the domininant culture in insitutions. ( education, mass media, church) Able to control the social situations insitutions/ they can control and dominant the masses. Aware about the ideologu bt don"t do anything about therefore hegemony is subordinate groups accept or consen to be dominated by dominant groups. Example: defining the popular as what makes profit. Culture that does not make profit cannot be produced or consumed; is not popular.