MAT136H1 Lecture : Chapter 6.docx

36 views4 pages
22 Apr 2012
School
Department
Course
Professor
plummouse698 and 39596 others unlocked
MAT136H1 Full Course Notes
92
MAT136H1 Full Course Notes
Verified Note
92 documents

Document Summary

Management- is the process of planning, organizing, controlling and leading an enterprises financial, physical, human and information resources to achieve the organizations goals of supplying various products and services. Efficiency, is achieving the greatest level of output with a given amount of input. Effectiveness- achieving the organizational goals that have been set. Planning- the process of determining a firms goals and developing a strategy to achieve it. Prediction market- creating a market where people can buy shares in various answers to important questions that need to be answered. Corporate strategy types: concentration (eg. southwest airlines, growth (eg. rim, integration (eg. tribune corp. , diversification (eg. mlse, investment reduction (eg. gm) Competitive strategy: cost leadership (eg. lincoln electric, differentiation (eg. dell, price focus. Low cost within a niche (eg. suzuki auto: differentiation focus. Differentiating features within a niche (eg. prada, singapore airlines)functional strate. Marketing strategy: product/service choices, pricing, targeting, segmentation, distribution, promotion, market research, customer relations operation.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions