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MKTG 2030 Chapter 12: Marketing 2030 Chapter 12.docx

Canada

Marketing Management

Marketing

Linda Reeser

York University

Applied Macroeconomics

Introduction To Finance

History of Capitalism

Organizations and their Environments

<p>What are the five promotion mix tools used by marketers to communicate customer value?</p>

<div style="text-align: justify;">One of the difficulties associated with using advertising as part of a marketer’s IMC efforts is:</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">a) breaking through the clutter of other messages targeted for the same audience.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">b) it is generally more expensive than personal selling.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">c) It only works when communicating to the most gullible consumers.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">d) government regulations have significantly decreased allowable noncommercial speech.</div>

<p style="text-align: justify;">What is the rule-of-thumb methods to determine the communication budget?</p>

MKTG 2030 Chapter 12: Marketing 2030 Chapter 12.docx

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