COMMERCE 1BA3 Chapter Notes - Chapter 3: Signalling Theory, Perceived Organizational Support, Stereotype Threat

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 1BA3
• Professor: B A B A

Document Summary

Perception: the process of interpreting the messages of our senses to provide order and meaning to the environment. Experience, needs, and emotions can affect his or her perceptions of a target. Experience is one of the most important characteristics. Perceptual defense: the tendency for the perceptual system to defend the perceiver against unpleasant emotions. The perceiver does not or cannot always use all the information provided by the target. A theory that states that people from perceptions of themselves based on their characteristics and memberships in social categories. Perception is efficient, and this efficiency can both aid and hinder our perceptual accuracy. Perceptual constancy: the tendency for the target to be perceived in the same way over time and across situations. Perceptual consistency: the tendency to select, ignore, and distort cues in such a manner that they fit together to forma homogenous picture of the target. The tendency for a perceiver to rely on early cues or first impressions.