COMM 1101 Lecture Notes - Lecture 8: Initial Public Offering, Slacker, Gmail

• School: Carleton University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Chris Russill

Document Summary

Lecture 8: digital media after the dot. com bubble burst, or, the google class . Data mining how you produce knowledge or intelligence through data that we generate; create value from data. Produced a rudimentary search engine (internet = library w/ strewn books) Given 1 million dollars from an investor: 1998-2000, the dot. com bubble burst. Bought servers and collected data, and made a copy of the internet. Invest a lot in portraying a particular public image. Mission is to organize world"s information and make it universally accessible and useful, or to change it in some way. World purpose; world will become a better place as google becomes more prevalent: more access to relevant info whenever you want/need it, the world will be better as a result (na ve or cynical?) Don"t be evil taking on more people with business/marketing background (suits); company of engineers and phd"s (elitist?) Quirky hiring practices; fix website, then you can access job application for.