GMS 400 Chapter Notes - Chapter 1: Tim Hortons, Outer Core, Brand Equity

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 400
• Professor: Shavin Malhotra

Document Summary

Expectations for organizations and their members are high. Expected to continuously excel on performance criteria that include concerns for ethics and social responsibilities, innovativeness, and employee development, as well as measures of profitability and investment value. When they fail, customers, investors, and employees are quick to let them know. There are no guarantees of long term employment for individuals. Intellectual capital: is the collective brainpower or shared knowledge of a workforce. Knowledge worker: is someone whose mind is a critical asset to employers. Workforce diversity: the composition of a workforce in terms of differences among people according to gender, age, race, ethnicity, religion, sexual orientation, and able bodiedness. Prejudice: holding or negative, irrational opinions and attitudes regarding members of diverse populations, sets the stage for diversity bias. Discrimination: when visible minority members are unfairly treated and denied the full benefits of organizational membership. Glass ceiling effect: an invisible barrier limiting career and advancement of women and minorities.