PSYC 1002 Lecture Notes - Stanley Milgram, Victim Blaming, Group Cohesiveness

• School: Carleton University
• Department: Psychology
• Course: PSYC 1002
• Professor: Lorena Ruci

Document Summary

Attitude is a person"s evaluations of people, things, etc. Some attitudes are firm, some are malleable; with the right manifestation of a counter argument, then some people"s attitudes are more likely to change than others. The person with the opposite attitude trying to convince you to change your mind. Source credibility and trustworthiness: source is knowledgeable and can be trusted, argument is based on factual data; depends on how person doing convincing is perceived, e. g. a doctor: message. Logic: whether the message is laid out in a rational/scientific change, then attitude more likely to change. Emotions: people feel strongly about what they believe in; certain emotional reactions associated with believing and doing certain things; more likely to be persuaded if a good emotional response, e. g. negative cigarette ads. Argument: the better the argument, the more likely you are to change. Repetition: not effective, though used frequently in advertising: receiver. The audience, or the person who holds the attitude.