SOC 104 Lecture : Jan 16 week2 Understanding Society.docx

• School: Ryerson University
• Department: Sociology
• Course: SOC 104
• Professor: Graeme Metcalf

Document Summary

Why? (how does advertising turn to sociology) . We are inspired to buy the canadian products. Being a good citizen is no longer satisfactory. In being a good citizen (endorsement) you can"t simply cheer for canada, you have to socially: consumer citizen (example- nationalism, olympics, canada show that we support your country; sneakers are just another pair of sneakers. Community, friends, status, good taste, influence: brand monogamy, starbucks, 3rd space , how, why has adv. culture made the shift from practical concerns to _____ concerns.