PSYCO105 Lecture : March 23 Social Psychology continued.doc
1 May 2012
School
Department
Course
Professor
Document Summary
Influence of prior influence: people also interpret behaviour in terms of what they already know about the person"s character, schema: information or beliefs that we have about any entity or event, ex. Kelley (1950): perceptions of a guest lecturer at mit: changed very warm to very cold in bio. Increase when people are primed to think of their social identities and decline when people are primed to think of their personal identities: ex. Study of volleyball players attribution for team victories and losses: east asians show more group enhancing bias than do north americans. Levels of stereotypes: public: what we say to others about a group, private: what we consciously believe but generally don"t say to others, both public and private stereotypes are referred to as explicit stereotypes. Implicit: sets of mental associations that guide our judgements and actions toward members of a group without our conscious awareness, even if those associations run counter to our conscious beliefs.
