SOCI 1002 Lecture 5: Lecture 5.docx
3 May 2012
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Document Summary
Most of us see ourselves as self-determined: that is, autonomous beings who have both the ability and capability of acting according to the ends we seek. Yet, our environments influence us - we are the product of the interaction between ourselves, others and the environments we inhabit. We"ve talked about the social (the elements that lay outside the individual, such as environment and technology) and its enabling and constraining influence. Background music in supermarkets nothing is left to chance. Mass media tied to identity - as consumers we wear certain clothes, practice certain activities, listen to certain music, watch particular programs, use specific technologies that form part of our identities. Unlike traditional tribes from distant land, these consumer-oriented neo-tribes" have no councils of elders or boards or admission committees to decide who has the right to be in and who ought to be kept out. They employ no gatekeepers and no border guards.
