SOCY 122 Chapter : Consumption and Popular Culture.docx
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SOCY 122 Full Course Notes
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Limited access highways with suburban settlements taking over forms. Filled with children and with products designed for their consumption. After war, people were looking forward to total living. Mass consumption ensured full employment and expansion of the economy. Faith in a mass consumption post war economy. Consumers republic provided the overall framework for the rise in dominance of mass culture. Represent the forces leading to the homogenization of the music industry. Struggle between big businesses and pursuit of diversity. Juke boxes and records allowed musicians to gain exposure. Records were unbreakable so allowed radio stations to distribute them and send them to mall through mail. Helped break down major control record companies. Located in households, parents controlled the music. Inexpensive, allowed households to have more radios. Major record companies ensured their dominance by signing the best creative people to long term contracts. Radio depends on the music industry for programming material.