PSY100H1 Lecture : PSY100

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6 Apr 2011
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PSY100H1 Full Course Notes
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PSY100H1 Full Course Notes
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Early 1900s resistance to dominant paradigms in psytch. Focus on observable aspects of human exp -> focus on behavior. Nobel prize winning physiologist, famous for work on digestive system. Studying salivary response of dogs when noticed they began salivating before presented with food. Led to realization that could study how animals learned about their environment, observe process of learning . Stimulus that animal will naturally respond to (eg meat powder) = us. New neutral stimiuls paired with us (bell) = cs. Response (salivating, not quite as powerful usually) = cr. Neutral stimulus can become conditioned stiumuls by being paired with established cs. May explain why some words t rigger emotional responses, inflame anger, evoke . Eg trailer trash, loser, dp, hick, sterotypes. Sentimental feelings from objects assoc with positive feelings in past. Attractive people; positive feelings paired with product (ad) Doesn"t have to make sense , hit different assoc. 1901 studied white rats eureka understand rat without need for introspection.

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