PSYC 215 Chapter Notes - Chapter 7: Gordon Allport, Edward Thorndike, Albert Bandura
16 May 2012
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Document Summary
Attitudes are ideas that often determine how people will act. Beliefs are pieces of information (facts and opinions) about something. Attitudes are global evaluations towards some object or issue. Logically, beliefs are for explaining while attitudes are for choosing. Different evaluations of the same attitude object: an implicit attitude and an explicit attitude. This is based on the theory that a person can have different, competing attitudes in the conscious as opposed to the automatic parts of the mind. Implicit attitudes are automatic and non-conscious evaluative responses. Explicit attitudes are controlled and conscious evaluative responses. Research has suggested that the two attitudes can be unrelated to each other and can serve different functions. Instead of realizing that there is conflict, most people are not even aware of it. They think that their only attitude is the conscious one, since this is the one that comes to mind.
