PSYC 215 Lecture Notes - Physical Attractiveness, Jet Lag, The Peripheral
16 May 2012
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Document Summary
A lot of work in persuasion has been done in trying to understand advertising. Political campaigns are also another form of persuasion. Elements of an effective persuasion campaign would be to first get people"s attention. Certain messages need a lot of pros around it to talk about what they are all about. But the shorter and more concise the message, the more you will captivate your audience. There was a time when people would put out advertisements to try and get you to smoke. Marlboro ad: guy on a horse holding a rope: an advertising company would think that this would sell cigarettes because of association (assuming that the audience would think that this is a cool way to be) If we could pair the product with a negative feeling, it would make sense that we would avoid the product. The key thing with doing something with association is that you need to do it repeatedly.
