ENGL 104W : The Corporation.docx

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Bakan has a more direct angle on his book than thornton: corporations are evil. Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author. Logos is appeal based on logic or reason. Documents distributed by companies or corporations are logos-driven. Bakan is using more pathos for his general audience. Bakan is an academic writing for a popular audience and uses more pathos than you would generally expect. Chapter 1 the corporation"s rise to dominance. Page 5 they determine what we eat it"s like parents telling what their kids should eat. Page 5 we are inescapably surrounded by their culture, iconography, and ideology commercials and ads everywhere. Page 5 and, like the church imposing buildings and elaborate displays. Within the first paragraph, it makes the audience feel threatened. It made it appear like we used to have a lot of freedom and now we have no choice.

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