MGMT 1000 Lecture Notes - Lecture 4: Test Market
Document Summary
Week 4: engaging customers: products and services & the. 4. 1 use the rules of one situation to reinvent another. Strangers often have the best insights because they are looking in from the outside (offer a fresh look) One way to come up with new ides is to explore and integrate key design features of. 3 or 4 completely different products from yours. Use the positive features of all those things to help you come up with ideas. 4. 3 promote quality and continuous learning as core values. By having continuous learning, you can reduce costs, increase profits, and help create corporate cultures. The idea is that better quality products can be produced at a lower cost. The pursuit of quality can"t just be a program or technique, but has to be a value or mindset. The pursuit of quality has to break boundaries. If people care, and put 100% into each product, it will be of the best quality.
