MGMT 1000 Lecture Notes - Lecture 5: Pricing Strategies, Marketing Mix, Sales Promotion
Document Summary
Mental models an assumption of something in our head that is difficult to change. Sometimes bright ideas are never developed because of mental models. They lead to outdated frames of thinking and sometimes cause conflict because two people may view the same assumption differently. We can challenge favoured ways of thinking by: Discussing them and seeing if they are appropriate. We become more aware of how we make leaps of abstraction we are usually locked in a mental model and we generalize situations, and fail to see opportunities. We can keep an eye out for discontinuities yesterday"s thinking may not work today (mental models can become outdated) Achieve balance between inquiry and advocacy we should be open-minded to different ideas. You have to inquire about a topic before you can accept it. It is often difficult to change mental model because of fear, anger, embarrassment, confusion, or uncertainty.
