PSYB01H3 Chapter Notes - Chapter 6: Stopwatch, Psychobiography, Dear Abby

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30 May 2012
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Chapter 6: studying behaviour (lecture 6 november 1, 2011) Quantitative and qualitative approaches two approaches of observational methods. Focuses on people behaving in natural settings and describing their world in their own words. Emphasize collecting in-depth information on a relatively few individuals or within a very limited setting. Conclusion based on interpretations drawn by the investigator e. g. series of focus groups. Video or audiotape recorder and have a transcript prepared later/ detailed notes. Results: findings focus on themes (quantitative because non-numerical terms using languages and images) Focuses on specific behaviors that can be easily quantified. Based upon statistical analysis of data e. g. questionnaire. = based on their acquired knowledge: workers employed complex but very efficient strategies to solve problems at work *** Not predicted from formal models of problem solving. Describe the setting, events and persons observed. Equally important goal is to analyze what was observed interpretation what occurred > generating hypotheses final report.