PSYB10H3 Lecture Notes - Normative Social Influence, Master Sergeant, Lawn Sign
4 Jun 2012
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Psyb10: lec 4: attitudes & persuasion; conformity & dissent. Sat oct 15, 1-2; doors open at 12:50pm sw319. Content: lec 1-4, lecture content & readings associated. Skipping option: for any 2 questions you aren"t certain about, bubble in all answers. A like or dislike that influences our behavior towards someone/something. Belief/idea that you hold for which you"ve ascribed some level of goodness or badness to: valence (positivity or negativity) of an attitude. Affective: emotions you associate w/ attitude object/idea; how you feel about it. Behavior: what you"re likely to do as a response to your attitude. Can have similarly valenced attitudes w/ various strengths or vice versa. Valence and strength are different dimensions; vary independently. Explicit attitudes: attitudes you can state in words; you are fully aware you hold these attitudes and you can easily declare & describe them in words. Stored in the form of a statement of which you are fully aware.
