POLI 222 Lecture Notes - Lecture 11: Unmoved Mover

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Whether people feel it"s important to go out and vote. A change in the issues that voters think about. It"s important because if one cares about childcare and one thinks an election is about childcare, then one might think that the party whose position is closest to ones is worth voting for. Vote choice is driven by the most important issues voters care about. If a party can change people"s might about an issue e. g. 1988 election trying to change people"s opinion about free trade. If there"s a change in the original slope (before 3rd variable), then it"s an interaction effect. Strong fluctuation seen in vote intentions, not so much about party identification. The strong losses seen at the end of october was caused by leaders debate. Identifiers have to be persuaded by their leaders choices and opinions. The debate helped everyone"s evaluation of john turner. Party leaders have to solidify their own base and persuade their own followers.

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