Management and Organizational Studies 1021A/B Chapter Notes - Chapter 2: Mobile Marketing, Oligopoly, Gross Income

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: James O' Brien

Document Summary

Focus on six key areas: demographic forces, socio-cultural forces, economic forces, technological forces, competitive forces, regulatory forces. Process of continually acquiring information on events occurring outside the organization to identify trends, opportunities and threats to a business: looks at forces ided in the core image (opposite), namely the marketing environment. Looks at . : age, gender, ethnicity, income and occupation of a group of people. Aging population: people over the age of 50 control 75% of all canadian net worth, marketers must be aware of the needs of this population as they grow older. Diverse generations: baby boomers i people born between 1946 and 1956. Main reason for the greying of na . 60% of expenditures on consumer goods and services: generation x people born after the baby boomers between 1966 to 1974. Trends are more self-reliant, entrepreneurial and better educated less prone to material goods: generation y people born between 1975 to 1995.