COMPSCI 1BA3 Lecture Notes - Serif, Sans-Serif, Calibri
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12 Jun 2012
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Organization of foreground elements on a background. Repetition (of patterns and rhythms in your document) is the key to simple, understandable, predictable navigation. Elements should have a specific role and be integrated within the content. 3 tell rule: tell them what you"re going to say, say it, tell them what you said (intro, body, conclusion) How to control use of patterns (many things that form a style or a look) text, spacing, etc. Creation of the right impression depends significantly on visual presentation, even if the material is in written form. Weak presentation of information adversely impacts communication. Presentation tools provide an opportunity to effectively target a specific audience. Clear and timely communication of information is critical to the success or failure of most business and institutional organizations. Organizational elements: headings: few, consistent, logical. Beyond 3 levels = make a new section: subheadings text breaks, extra space above.
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