SOC101Y1 Lecture Notes - Sampling Frame, Convenience Sampling, Response Bias
Document Summary
Surveys helps overcome validity problems: provides consistent measures, can be used to establish causal relations, most popular method used by sociologists. A sample is part of a group. A voluntary response sample is a group of ppl who chose themselves in response to a general appeal. A representative sample is a group of ppl chosen so their characteristics closely match those of the population of interest. A convenience sample consists of ppl who are easiest to reach. If respondents are chosen at random and an individual"s chance of being chosen is known and greater than zero, the respondents constitute a probability sample: to do this, you need: A sampling frame is a list of all the ppl in the population of interest. A randomizing method is a way of ensuring every person in the sampling frame has a known, equal, and non-zero chance of begin selected.