PSY100H1 Chapter Notes - Chapter 12: Cognitive Dissonance, Leon Festinger, Elaboration Likelihood Model

• School: UTSG
• Department: Psychology
• Course: PSY100H1
• Professor: Alison Luby

Document Summary

Attitudes: our evaluations of objects, of events, or of ideas. People develop negative attitudes about new objects more quickly than they develop positive attitudes. Mere exposure effect: greater exposure to an item, and therefore greater familiarity with it, causes ppl to have more positive attitudes about the item. Ppl prefer reversed photos of themselves b/c it corresponds to what they see when they look in the mirror. Attitudes can be conditioned: e. g. advertisers use classical conditioning (attractive celebrity paired w/ a product to develop positive attitudes about product); Operant conditioning also shapes attitudes (develop positive attitude towards studying after you are rewarded w/ good grades after studying) The stronger and more personally relevant the attitude, the more likely it will predict behavior, be consistent over time, and be resistant to change. Explicit attitudes: those you know about; can report to other ppl.