MGMA01H3 Chapter 7: chapter 7

7. The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called: a) Market decision analysis b) Statistical analysis c) Marketing research d) SWOT analysis

8. What term best describes the following: a set of procedures and processes for collecting, sorting, analyzing and summarizing information. a) Market research b) Marketing information system c) Exploratory research d) Market inference system

is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management