GRA 743 Lecture Notes - Digital Asset Management, Computer Hardware
12 Sep 2012
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Document Summary
Asset management is not a new concept. The process of overseeing the storage, access, distribution, sharing and use of assets. The process of overseeing assets from the perspective of a workflow. Ingesting, tracking, accessing, describing, recording, repurposing, and transmitting media (assets), usually in a digital form. Ingesting, tracking, accessing, describing, recording, repurposing, and transmitting media (assets), usually in a digital media (assets) Dam systems consist of computer hardware and software that aid in this process. The items and property owned or controlled by an individual or business that have commercial or exchange value. Property of value, property having an economic benefit. This is all the stuff that an organization owns. Images, video, audio: web pages, documents, presentations, branding, logo usage. A company"s assets are found within content: content does not equal to assets. Subsections or parts used in brand assets: brand assets. Media products or electronic services that touch the customer. Goal: customer and investor confidence: media assets.
