RMG 200 Chapter Notes -Aisle, Personal Selling, Maximum Exposure

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Ch 6: store design, layout, and visual merchandising strategy. Head moves 45 degree turn and foot leads into the retail space. Method for help customers move through the store is provide interesting design elements (eg. antique stores have nooks and crannies) Store design, typically used by grocery stores, in which merchandise is displayed on long gondolas in aisles with a repetitive pattern. Customers are not exposed to all merchandise in the store. Provides a major aisle to facilitate customer traffic that has access to the store"s multiple entrances. Used primarily in small specialty stores or within the boutiques of large stores that arranges. Area designed to get the customers attention that includes: Display fixture located at the end of an aisle. Aisle o area of a store designed to gt the customer"s attention. Coca cola located near the rest of the soft drinks, but is on sale.

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