RMG 200 Chapter Notes -Froot Loops, Club Monaco, Apple Jacks

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Brent Barr

Document Summary

To predict store level demand, forecasting systems need to be able to measure simultaneously the impacts of any factors on unit sales, which includes: The amount of unit sales of an item obviously depends on the price at which it is offered. The degree and type of promotion are also critical in determining the unit sales of an item. Location can be large variations in demand depending on store location. The amount of shelf space afforded an item, as well as its location on the shelf, can have a large impact on sales. Some categories eg. apparel are highly seasonal in nature. Product life cycle knowledge of whether product demand is growing, stable, or in decline is important. Product availability the degree to which the merchandise is, or is not, on the shelves ready for sale impact sales. Competitor price and promotional activity these also affect a retailer"s sales.