Anthropology 1026F/G Study Guide - Midterm Guide: Marketing, Marketing Buzz, Sales Promotion

• School: Western University
• Department: Anthropology
• Course: Anthropology 1026F/G
• Professor: Prof

Document Summary

At the core of every great marketing program is a creative ides. This idea becomes the catalyst that inspires every element of the marketing program it is essential that the marketer uses this idea to inform, stimulate, and guide all of the elements of the marketing mix. Andrew barrett, vice president of marketing, lg canada. Marketing fundamentals: in 2008, lg canada brashly launched a new line of cell phones with a marketing program that beat apple"s iphone. The essence of marketing is discovering consumer insights, said the vice president of lg. The youthful target market for the touch phones was the stylish- conscious and techno-savvy university and college crowd. All launch elements were designed with canadians consumers in mind. Research determined product needs, that is which features were most appealing, what technology was required and which product names should be used.