FILM 240 Chapter Notes -Mass Communication, Individualism, Personal Taste
Document Summary
Communication: the creation and use of symbol systems that convey information and meaning. Culture is made up of both the products that a society fashions and the processes that forge those products and reflect a culture"s diverse values. Process that delivers the values of a society through products or other meaning-making forms. Mass media are cultural industries that produce and distribute services/products to large numbers of people. Mass communication: the process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels. Media convergence: changes currently occurring in media content and within media companies, 2 definitions: Merging of content across different media channels. Cross platform business model that involves consolidating carious media holdings. More choice, better manage resources, and maximize profits. Development of mass media is initiated by social, cultural, political, and economic circumstances.