PSYC 2100 Lecture Notes - Gestalt Psychology, Lesson Learned, Universal Property
14 Oct 2012
School
Department
Course
Professor
Document Summary
Social influence-we are all influenced and we influence others. Types of social influence: direct attempts: advertising, having imagined presence such as social norms/cultural values, our behaviour influenced by cues in environment (temp, lighting) Social psychology is unique in its emphasis on personal interpretations. Need to be accurate (social cognitive approach) There are also others: biological drives, social motives, need for control, ensuring survival) Social psychologists use scientific method to assess their research questions. Scientific method is a way of knowing and getting information through the measurement of variables. Other ways of knowing: experience, intuition, authority. Experience- gaining knowledge by direct observation or personal sensory experience. An easy, direct way to answer questions (energy drink, help me concentrate more on my studies). The problems: confounded, (there is usually more than 1 explanation) Intuition-accepting ideas as valid because they feel right (gut instinct).
