JGI216H1 Lecture : lecture note

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Norms attached to images circulating around the world. Urbanism spreading across borders via print, film, disc, telephone, internet, radios, tv, -> the way we think and we perceive. Fear attached: this circulation will create uniformity and take away from urban culture. -> everyone"s going to be the same --> cultural imperialism. > all local responses are going to operate in the exact same way. Strong communication inward and otward flows of global cultural network. Globalization is actually undermining any cultural diversity --> everyone is going to become the same way. Multi/transnational corporation --> promote particular type of consumerism. Western ideas are emergine --> so persuasive it becomes the norm. implies cultural imperialism. -> 4 places in the world change the whole world every segment of the culture. Rationality human practices are routinizzed--> heavily controlled --> mcd"s you go up, order, pack up, take out. way of life.

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