MKT 100 Midterm: MKTREVIEWTESTANSWERS.docx

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Armand Gervais

Document Summary

Domino"s pizza decided to offer discounts to their customers past midnight to increase the sales and each customer purchase value. With self-serve gas pumps, masha"s convenience stores found that they could sell gasoline. Sophia"s gas stations found they could overcome falling revenues by selling convenience products. The marketing objective for a product in the _____ stage of the product life cycle is to promote consumer awareness and gain trial. There are very few examples of perfect competition in the marketplace, but one industry that fits that description is: Tim hortons has over 3, 500 locations in north america and sells two billion cups of coffee annually which translates into more than seven of every 10 cups of coffee sold in quick service restaurants in canada. In july 2009, the company decided that they should tackle the big apple (new york city) market by taking over 12 dunkin donuts location in the city and bring the.