PSYA02H3 Lecture : Notes on Lec
52
PSYA02H3 Full Course Notes
Verified Note
52 documents
Document Summary
Social influence: changes in our behaviour that are the result of influence that is either directly or indirectly by others. The camera films someone going into the elevator with 6 other people. The elevator goes up and the six people turn around and face the back. The person who goes in notices and is perplexed. As the door opens on the top floor the person turns around just like the other people. A low ball technique: saying a low/reasonable price for a product: Intrigues the buyer(creating a situation to keep the buyer) In the course of signing the contract they extend the price : add extra costs. Research shows that people still go through with the purchase. : when the person says yes to the low price. In their minds they have committed themselves to buying this car. They stopped the search process / stress: psychological commitment.
