SMC219Y1 Chapter Notes - Chapter 1: Central Force, Compact Disc, Vertical Integration
Document Summary
During the day, the average person spends more time with the mass media than without it. Todays adults spend more than half walking lives with the media- more time than they spend sleeping. The media affect almost all aspects of the way people lie, and the media collect unprecedented amounts of money for delivering information and entertainment. The new mass media are as convenient as your cellphone or your ipod. Todays digital environment is an intricate, webbed network of many different types of communications systems that eventually will connect every home school, library and business in the united states. Most of the systems in this digital environment are invisible. Global communications systems uses broadcast, telephone, satellite, cable, computer technologies to connect everyone in the world to a variety of services. Eventually accessible and affordable everywhere in the world. Communication is the act of sending messages, ideas and opinions from one person to another.
