GS101 Chapter Notes - Chapter 7: Consumerism, Al-Qaeda, The Great Beauty
Document Summary
Ideologies are powerful systems of widely shared ideas and patterned beliefs that are accepted as truth by significant groups in society. Ideologies help organize the tremendous complexity of human experience into fairly simply claims that serve as guide and compass for social and political action. These power elites speak to their audience in narratives that persuade, praise, condemn, distinguish. Truths" from falsehoods", and separate the good" from the bad". Ideology connects theory and practice by orienting and organizing human action in accordance with generalized claims and codes of conduct. Like all social processes globalization operates on an ideological dimension filled with a range of norms, claims, beliefs, and narratives about the phenomenon. Globalization-a set of social processes of intensifying global interdependence vs. globalisms-ideologies that endow the concept of globalization with particular values and meanings. Market globalism seeks to endow globalization" with free-market norms and neoliberal meanings.
