CS101 Chapter Notes - Chapter 10: Walmart, Facial Tissue, Toothpaste
Document Summary
When production of foods and services is up, so is advertising. Advertisings growth has been a product of a plentiful society. Advertising can inspire people to greater individual productivity so that they can have more income to buy the things that are advertised. Without advertising, many of the media on which people rely for information, for entertainment and for the exchange of ideas on public issues would not exist as we know them. Advertising relies on media to carry its messages. By 1869, merchants recognized the value of advertising, but they grumbled about the time it took away from their other work. The ayer agency created ads, but also offered: Ad agencies conduct market research for the clients, design and produce advertisements and choose the media in which the ad will run. Liaison-work with clients to understand needs, and then communicate the needs back to the creative staff. Buying-determine the most effective media to place ads and then place them.
