CS101 Study Guide - Final Guide: Publication Ban, Pride Magazine, Four Minute Men
Document Summary
But also to vote a certain way, to donate, or to change behaviour (psa) A form of communication used to persuade audiences to take action. Advertisings growth has been a product of a plentiful society. By 1869, merchants recognized the value of advertising, but they grumbled about the time it took away from their other work. The ayer agency created ads, but also offered: Ad agencies conduct market research for the clients, design and produce advertisements and choose the media in which the ad will run. Liaison-work with clients to understand needs, and then communicate the needs back to the creative staff. Buying-determine the most effective media to place ads and then place them. Commissions an advertising agency earns an agreed-upon percentage of what the advertising client spends for time and space, traditionally 15% Performance- an advertising agency earns expenses and an agreed-upon mark-up for the advertising client.
