BU111 Study Guide - Midterm Guide: Small Business, Triple Bottom Line, Stakeholder Management

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17 Oct 2012
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BU111 Full Course Notes
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Every organization must follow all these factors in order to be successful. Strategy is about meeting your critical success factors. Need to be as profitable as competition or you will fall behind and lose investors. Know what the customer needs and provide it. If you lose one customer, you will lose many and therefore lose profit. Customers need to find what they are looking for or they will not come back. Need a good quality of product not necessarily the best. Keep changing what you"re making or you"ll become obsolete. Blackberry and how they have the final prototype but they just keep adding a new feature onto each new model until they get to the final one. By being innovative and creative you create customer needs apple didn"t think we needed an ipod. Give employees incentive and they will work longer and harder and put in their 150%

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