BUS 343 Chapter Notes - Chapter 4: Classical Conditioning, Operant Conditioning, Status Symbol

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The process involved when individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. The relative importance of perceived consequences of the purchase ot the consumer. The belief that choice of a product has potentially negative consequences, whether financial, physical, and/or social. Problem recognition, information search, evaluation of alternatives, product choice, post-purchase evaluation. The process that occurs whenever the consumer sees a significant difference between his current state of affairs and some desired or ideal state; this recognition initiates the decision-making process. The process whereby a consumer searches for appropriate information to make a reasonable decision. Marketing strategies that involve the use of internet search engines. A systematic process of ensuring that your firm comes up at or near the top of lists of typical search phrases related to your business. Search marketing strategy in which marketers pay for ads or better positioning.

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