PSYB10H3 Lecture Notes - Lecture 4: Idiosyncrasy, Donald Rumsfeld, White Coat

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19 Oct 2012
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A like or dislike that influences our behaviour toward someone or something: an attitude is a belief that you hold that has a concept that is more associated with goodness or badness. Attitude object: the target of the attitude; the thing about which you hold an attitude, can be a thing, person, place, or even idea. Abcs: affective: what you feel about something, behavioural: what you are likely to do, cognitive: what you think about something. Valence: fancy term for positivity or negativity, bipolar dimension from good to bad, can have similar valence attitudes that have different strengths and can have strong attitudes that have different valences. Intensity of the attitude: how arousing the object is. Explicit attitudes are propositions: a statement or assertion that expresses a judgement or opinion oxford dictionary. You always know what your explicit attitudes are. A change in people"s behaviour alters their attitudes.

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