PSYB10H3 Chapter Notes - Chapter 6: Explicit Memory, Campaign Advertising, Jaywalking
Document Summary
Attitude a like or dislike toward someone or something. Attitude object is the target of the attitude (thing, person, place, idea) What goes into an attitude: valence (positive to negative) bipolar dimension from good to bad, strength (strong to weak) intensity of the attitude. Stored as an association in your semantic network. Attitudes and behaviour: theory of planned behaviour. Behaviour can change your attitude a change in people"s behaviour alters their attitudes. Dissonance is an unpleasant feeling of tension. You reappraise the situation so that your behaviour no longer indicates anything about your attitudes (you add new attitudes: overjustification effect. The tendency for people to increase their liking for something they have worked hard to attain. E. g. expend a great deal of effort to get into a particular club. Justify effort by interpreting all the ambiguous aspects of the group in a positive manner. E. g. raising a child is time, money, and other resources.
