NSE 31A/B Lecture Notes - Reproductive Health, Mtv Germany, Slot Machine
21 Oct 2012
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Document Summary
Class 11 health promotion strategies (iv): health communication, social marketing, and media advocacy. Overview of health communication campaigns, version 3. 2 (pp. 1-9). At a mini- mum, this involves message production and distribution. Three approaches to communication media, interpersonal communication, and events. Media: are an appropriate approach for certain objectives of communication campaigns, but not all. Ex: limited involvement or interaction is only possible through mass media. For this reason, a combination of mass media and interpersonal communication tends to be more effective. Interpersonal communication often flows from media messages, as opinion leaders and others share what they have learned, endorse messages, and otherwise enhance the impact of the media activities. Interpersonal communication allows for much greater participation where interaction and feedback are required. It is often enhanced by the use of audio-visual aids, props and other forms of multimedia. Events combine both media and interpersonal communication and are often promoted and reported on through the media (e. g. , news and features).
