BUS 343 Chapter Notes - Chapter 2: High Tech, Analysis Paralysis, Green Marketing

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Jason Ho

Document Summary

Planning identifies and builds on a firm"s strengths and it helps managers at all levels make informed decisions in a changing business environment. Ethics is up front in marketing planning: the issue of unethical practices can be damaging to society at large. Thousands of people lose their jobs and in many cases, the pensions they counted on to support them in retirement vanish overnight. Other stakeholders are punished as well, including stockholders who lose their investments and consumers who end up paying for worthless merchandise or services. Levels of planning: business planning usually occurs on an annual basis at three levels: strategic planning, marketing planning and operational planning. These plans must work together for the benefit of the whole and always work within the context of the organization"s mission and objectives. Strategic planning: guiding the business: in small firms that are not large enough to have separate sbus, the process of strategic planning is basically the same.