BUS 343 Chapter Notes - Chapter 7: Critical Incident Technique, Finished Good, Search Engine Optimization

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Intangible products are services, ideas, people or places: layers of the product, there are three distinct layers of a product: the core product, the actual product and the augmented product. The core product: marketing is about supplying benefits, not attributes. Example: a marketer may make and sell a 12. 0 mm drill bit but a customer buys a. The actual product: the actual product includes the unique features of the product such as its appearance or styling, the package and the brand name. Example: when you buy a washing machine, the core product is the ability to get clothes clean but the actual product is a large, square, metal apparatus. The augmented product: marketers know that adding supporting features to a product is an effective way for a company to stand out from the crowd. Example: apple revolutionized the music business when it created its itunes music.