BUS 343 Chapter Notes - Chapter 2: Profit Margin, Franchising, Business Cycle
23 Oct 2012
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Document Summary
Experience the power of effective business planning and lay the groundwork for your own capability. Sets the stages for your ability to do great market planning its about the process of planning and marketing planning template that shows you step by step how to buold a plan. This chapters helps you know where you want the firm to go, how it will get there or even if it is on the right or wrong track right now. For a new firm , planning for the future is key to prosperity. A lack of planning can be fatal for both large and small business so better be prepared. Business planning: an ongoing process of making decision that guide the firm both in the short term and for the long term. Planning identify and build on a firm"s strength , and help managers at all level make informed decisions in a changing business environment.
