GRA 743 Lecture 5: GRA 743 - Week 5.docx

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Look for names like dubidot, blue order (now avid) Consolidation: market consolidation started with web content management companies working with enterprise level companies to strengthen multimedia capabilities, documentum bought bulldog and boxcar, more recently, savvis (wam!net), avid (blue order), etc. Over the next couple of years, the key r&d will focus on application integration: the goal will be to have key applications like quark, illustrator and photoshop to have seamless, invisible integration with the management system. More thought will be put into processes, as well as the content: workflow metadata specified by the users, system generated metadata, for tracking, integration into various workflows (xml, jdf, project- based workflows, project management. Current market leaders that dominate content creation space will have to reprogram: older systems use technology based on closed systems, emerging competition from adobe uses systems based on open architecture (xml), which make them more integration friendly.

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