PSY 120 Lecture Notes - Ethnocentrism, Cognitive Dissonance, Peer Pressure

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Individuals in groups: conformity people in groups conform, taking action or adopting attitudes as a result of real or imagined group pressure. Increase under conditions [peer pressure: north american individual culture, asian conformity, reasons identity acceptation [self interest] avoid punishment, can be good, order, reduce anxiety, can be bad, lost individuality, cognitive dissonance, group think. Do not loose critical thinking: tendency for the group to think alike, best decision is not always made, example high school clicks we tend to just conform. Perceive the need for intervention or help: you need to know it"s necessary. The situation increases the likely hood that you will take responsibility if you are in a place that promotes individual thoughts you will be more likely to stand up. Cultural norms encourage you to take action: some cultures have higher values towards helping others. If you know you can find another job more likely to stand up.

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